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"Cool, look at that." Project: Inhaled Corticosteroid Mechanism of Action Want to communicate a drug delivery system, complicated pathway or mechanism of action, MOA? We can help you do that with 3D computer animation! The animations on this page are examples of how we did just that for a clients asthma product - revealing how a medication gets to its target location. The clients concept is shown here first on a macroscopic (large scale) above and then below on a microscopic cellular level. Now, we all know, asthma drugs are inhaled. We don't really think about the journey the medication takes to the lungs and beyond. It could be portrayed in a clinical (read b-o-r-i-n-g) way, but why not have fun with it? You can capture attention and interest by placing viewers in intriguing situations, such as inside the mouth, as a trip to the lungs begins.
resolution 200 x 135, 1.9 Mb Imagine a member of your target audience is about to walk right past your client's expensive trade show booth. Instead, he hesitates at the hi-definition video monitor, stops and says to a colleague, "Cool, look at that." They are drawn in. A video game version of the animation and more product information is on the CD-ROM they pick up as they exit the booth.
resolution 172 x 144, 1.4 Mb View more 3D medical animation
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